Digitizers Academy | Start Smart: Digital Marketing & AI Foundation

Course / Course Details

Start Smart: Digital Marketing & AI Foundation

Digital Marketing

By - Kautilya Roshan
2391 students
288 Hours

Course Requirements

Be curious and keen to explore digital marketing.
Know basic computer or mobile use to access the course.
Be open to learning new AI marketing techniques.
Beginners welcome; we'll start with the basics.
Have a device with good internet to access materials.
Be ready to dive into hands-on video lessons.
Any standard device works; no fancy tech needed.
Stay positive and eager to upgrade your marketing know-how.

Course Description

Mastering Digital Marketing with AI fon

Embark on an extensive, skill-building voyage in the realm of digital marketing, enriched by the power of AI and ChatGPT. This meticulously designed course will equip you with the tools and strategies to dominate the digital marketing landscape, offering a harmonious blend of traditional methods and cutting-edge AI technologies.

Section 1: The Foundations of Digital Marketing with AI

Lecture 1: Introduction to Digital Marketing with AI: An overview that sets the course for a transformative AI-driven digital marketing journey.
Lecture 2: Syllabus, Ground Rules, and AI Community Engagement: Get acquainted with the course outline, expectations, and how to interact within our AI-focused community.

Section 2: ChatGPT Walkthrough for Digital Marketers

Lecture 3: Quick Note on ChatGPT in Digital Marketing: Brief essential insights before diving deep into ChatGPT.
Lecture 4-5: ChatGPT Guide for Digital Marketing: Explore the capabilities of both free and paid versions of ChatGPT tailored for digital marketing.
Lecture 6: BARD vs ChatGPT in Digital Marketing: A comparative study focused on utility for digital marketing tasks.
Lecture 7: Bard Extensions for Enhanced Digital Marketing: Uncover new ways to augment Bard's utility in digital marketing.

Section 3: AI-Driven Text-to-Image Tools for Marketing

Lecture 8: Midjourney Guide in AI Marketing: A checkpoint to evaluate your AI-driven marketing skills.
Lectures 9-13: Comprehensive guides on Leonardo AI, CANVA AI, Generative Fill Adobe, Fooocus, and leveraging ChatGPT for creative image prompts in marketing campaigns.

Section 4: AI-Powered Text-to-Video Tools in Digital Marketing

Lecture 14: Runway GEN-2 for Video Marketing: Master the Runway GEN-2 tool for AI-enhanced video content.
Lecture 15: AI Video Editing for Marketing: Learn advanced video editing techniques using AI tools.

Section 5: AI-Powered SEO Masterclass

Lecture 16-36: An exhaustive deep dive into AI-powered SEO, covering the basics to advanced strategies like search generative experiences, REAL analytics, keyword analysis, content generation, and backlinking, with a focus on leveraging ChatGPT for SEO optimization.

Section 6: AI-Driven Email Marketing Strategies

Lecture 37-38: Employ AI and ChatGPT to craft compelling email marketing campaigns, including text and image generation as well as HTML generation for product updates.

Section 7: AI-Enhanced Social Media Marketing

Lecture 39-41: Strategize and execute AI-powered social media campaigns, from planning with an AI-generated calendar to creating short videos efficiently.

Section 8: Masterclass in Prompt Engineering for Digital Marketing

Lecture 42: Dive into the world of AI prompt engineering, focusing on optimizing image prompts for marketing needs.

Section 9: Cutting-Edge Extras

Lecture 43-44: An extra section featuring AI QR Codes and a nostalgic guide to the older GEN-1 for digital marketing applications.

Whether you're an experienced digital marketer or a newcomer eager to navigate the AI-enhanced digital landscape, this course offers a thoroughly detailed, step-by-step guide to maximize the potential of AI tools like ChatGPT in your digital marketing campaigns.

Who this course is for:

Budding digital marketers are keenly exploring the integration of AI's capabilities into their evolving marketing strategies.
Forward-thinking business leaders are pivoting towards AI to rejuvenate their online brand presence and amplify outcomes.
Digital novices embark on their journey, ardently seeking AI-augmented guides to navigate the intricate digital landscape.
Seasoned marketing professionals are investing in AI-driven tools, eager to maintain an edge in an ever-evolving industry.
Visionary entrepreneurs eye AI as the catalyst to enhance customer engagement, driving both rapport and revenue.
Contemporary content creators and bloggers are turning to AI insights, aspiring to fine-tune and elevate their crafted narratives.
Ambitious students and job hunters view AI-centric digital marketing as the golden ticket to enrich their professional portfolios.
Curiosity-driven individuals are delving deep, eager to unravel the intertwining futures of digital marketing and AI's transformative role.

Course Outcomes

By the end of Mastering Digital Marketing with AI and ChatGPT,

Gain a Comprehensive Understanding of AI-Powered Digital Marketing:

Build a solid foundation in both traditional and AI-enhanced digital marketing strategies, from SEO and email marketing to social media and video content creation.

Master the Use of Generative AI Tools:

Confidently use tools like ChatGPT, Bard, Midjourney, Leonardo AI, Canva AI, Adobe Generative Fill, Runway GEN-2, and more to create compelling content and visuals across campaigns.

Craft High-Impact Marketing Content with AI:

Generate persuasive marketing copy, blog articles, video scripts, email templates, and social media content using AI prompt engineering and strategic guidance.

Elevate Your SEO Game with AI:

Implement cutting-edge, AI-driven SEO techniques—including keyword research, content optimization, and backlink strategies—while leveraging search generative experiences and analytics.

Design and Deliver Engaging Email Campaigns:

Utilize AI to generate HTML email templates, dynamic content, and personalized marketing messages that drive engagement and conversions.