Admin
Careers in Marketing: A Path for Creative and Driven Individuals
Marketing is a really fascinating industry – while it is defined as the “business of promoting and selling products or services,” most marketing jobs are specialized and relies on a professional’s ability to match perception of the market with achievable plans of action. Careers in marketing range widely from art directors to researchers, but what they have in common, is that they are spectacular middle-men and women putting an image to a product and making people want it. Businesses, small and large, need essential marketing strategic plans to succeed. Marketing is an ever-fluid way of getting a product or service to a consumer through trends, best practices, and sheer creativity in an ever-changing world. Best for self-starters who can manage multiple tasks, a career in marketing can be demanding, but the field is tremendously rewarding and great career path for creative and driven individuals. To reiterate the different personalities of different marketing fields, let’s take a general look at them. People that work in advertising and marketing are the most common blend because it mixes business and creativity. When it gets into managing a brand, brand managers and product managers are more business-oriented than copywriters and art directors, which are more creative. If creativity is what you’re great at, try this marketing course designed for creative professionals including graphic designers, photographers, and writers. These positions can be found at agencies that provide marketing and advertising services to multiple businesses or at a larger company that has its own department dedicated to this area.
