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Marketing career path, career options, and skill set: A plentiful industry!
Marketing is everywhere. Whether you are surfing the web, flipping through magazines, watching television, or browsing through Facebook, you will encounter the influence of advertising and the marketing industry. Marketing makes the world go ‘round. If it were not for marketing, products, brands, and services would not be brought successfully into the public’s consciousness. And that is what Marketing Professionals do. They are the brains behind all the ads, campaigns, and newsletters that you see every day. There are so many facets to marketing, from internet marketing to social media marketing, that it is no doubt many individuals are considering a Marketing career path. Udemy is here to provide you with a vast resource of online courses taught by industry professionals who can aid you in your path to marketing success.
What is Marketing Really About?
Before you step towards a Marketing career path, let’s take a look at what marketing is really about.
Marketing is about media:
It defines all the different ways in which companies interact with you, their potential customer. It could be through newspapers and magazines, radio, TV, football stadiums, through your letterbox, your PC, or your phone. Media is now more complex and fragmented than ever.
Marketing is creative:
It is about communication, persuasion, and finding new ways to explain the benefits of your products and services so that people buy them. Of course, you need to offer them something that they are likely to want, which often means finding new solutions to old problems.
