Admin
Digital Marketing Plan Ideas for Your Business
Are you new to online marketing? When your business is making the leap into the world of digital marketing, it’s crucial that you have a detailed strategy and digital marketing plan ready to guide your decisions and shape your strategy.
Whether you operate a small business with just a few products or a large operation with hundreds of different products and services, read on to discover how you can create a detailed, actionable digital marketing plan for your business.
Do you want to learn digital marketing at a rapid pace? Enroll in our Marketing Plan Made Easy course to learn the fundamentals of developing a digital marketing plan for your business in just one hour!
The importance of actionable planning
A lot of marketers make a crucial mistake when developing their digital marketing plans: instead of focusing on actionable metrics and goals, they focus on goals that can’t easily be measured.
Famous management consultant Peter Drucker had a saying that should guide each goal of your digital marketing plan: “What gets measured, gets managed.” All of your key performance indicators and goals need to be quantifiable and easy to measure.
In each of the stages below, you’ll need to think about key goals and performance indicators for your business. These can be sales, leads, conversion rates and even revenue. What’s important is that they’re quantifiable and easy to track over time.
