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How to Get Into Digital Marketing
If you’re online in any capacity, you’re impacted by digital marketing. It’s a day-to-day — even a minute-to-minute — part of internet activity.
That’s true whether you’re watching YouTube, scrolling social media, or browsing the web. Seeing the constant presence of this industry online, you might wonder how to get into digital marketing.
Having an effective online presence is undoubtedly a necessity for businesses of all types. It’s where companies connect with customers, and brands build a presence to help drive sales. Due to this environment, there’s a growing demand for capable digital marketers. In fact, according to the Bureau of Labor Statistics, overall employment of marketing managers is projected to grow 8 percent from 2023 to 2033, which is faster than the average for all occupations.
Keep reading to learn more about digital marketing, including what skills and education you need to succeed in this niche.
What Is Digital Marketing?
Digital marketing is a broad industry that covers any type of marketing on digital channels and platforms. It includes, but isn’t limited to:
Social media marketing. Posts, comments, and other organic efforts to engage audiences on social media platforms, such as Facebook, Instagram, and TikTok, are digital marketing. Paid efforts, such as influencer collaborations and social media ads, also fit under the social media marketing umbrella.
Email marketing. Targeted messaging of existing or potential customers through drip campaigns, newsletters, and other email efforts is a common type of digital marketing.
Search engine optimization. Optimizing website content so it performs well in the search engine results pages (SERPs) is an essential digital marketing task. By improving page performance, content relevance, and SEO, digital marketers can help drive more traffic to web pages.
Content marketing. Text, image, and video content helps you connect with a target audience and provide relevant and valuable messaging. You can use digital marketing content to inform, entertain, or persuade, helping to guide potential customers through a planned marketing funnel.
Digital marketing efforts are essential to business success today. Consumers have become used to the instant gratification and personal service digital brands, such as Amazon and Netflix, provide. You can open Netflix and review queues of suggested content based on your previous viewing habits, and consumers want that level of convenience across other parts of their lives.
Using digital marketing skills, you can drive inbound marketing campaigns that make it easy for consumers to discover the products and services they need. You can also help businesses reach wider audiences, reduce lead-generation costs, and improve customer loyalty.
